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<title>Personal Branding Summit</title>
<itunes:author>Kirsten Dixson</itunes:author>
<link>http://www.personalbrandingsummit.com</link>
<itunes:subtitle>Personal branding seminars with leading experts.</itunes:subtitle>
<itunes:summary>Leading authors and experts share tips and guidance on growing your personal brand. Whether you are a corporate professional, an entrepreneur, or a HR manager challenged with the need to attract and retain great people, you will take away actionable knowledge from listening to these interviews.</itunes:summary>
<itunes:category text="Business">
<itunes:category text="Careers"/>
</itunes:category>
<itunes:image href="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/BYW_podcastcover.jpg"/>
<language>en-us</language>
<itunes:explicit>No</itunes:explicit>
<copyright>Copyright 2007 Reach Communications Consulting, Inc.</copyright>
<itunes:owner>
    <itunes:name>PersonalBrandingSummit.com</itunes:name>
    <itunes:email>admin@conferencecallsunlimited.com</itunes:email>
</itunes:owner>
<lastBuildDate>Wed, 14 Nov 2007 01:00:00 -0600</lastBuildDate>
<pubDate>Fri, 9 Nov 2007 00:00:00 -0600</pubDate>


<item>
    <title>How Finding and Developing Your Personal Brand Helps Your Career Podcast</title>
    <itunes:author>Anita Bruzzese</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary>In this competitive, quick-moving global marketplace, employers no longer take the time to train, foster and grow future talent, but instead rely on those employees who can quickly put their skills into play. Those workers who have developed their personal brand -- who understand their strengths and how to use them and have a reputation of being a key player for those abilities -- will survive and thrive in the workplace.</itunes:summary>
    <description>In this competitive, quick-moving global marketplace, employers no longer take the time to train, foster and grow future talent, but instead rely on those employees who can quickly put their skills into play. Those workers who have developed their personal brand -- who understand their strengths and how to use them and have a reputation of being a key player for those abilities -- will survive and thrive in the workplace.</description>
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    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Anita_Bruzzese.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Crossing Worlds - How to Add International Flair to Your Personal Brand Podcast</title>
    <itunes:author>Silvia Cambie</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary>Never before have cross-cultural skills been so high in demand. This session will help you to develop the kind of sensibility needed to operate in a cross-cultural context; identify and nurture the skills required to build an international career; relate to the needs of employers/clients/investors/etc. in the global village; use international networks, both on-line and off-line, to promote your personal brand, jump-start your career or grow your business.</itunes:summary>
    <description>Never before have cross-cultural skills been so high in demand. This session will help you to develop the kind of sensibility needed to operate in a cross-cultural context; identify and nurture the skills required to build an international career; relate to the needs of employers/clients/investors/etc. in the global village; use international networks, both on-line and off-line, to promote your personal brand, jump-start your career or grow your business.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Silvia_Cambie.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Silvia_Cambie.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Three Steps to a Winning Brand</title>
    <itunes:author>William Arruda</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary> William Arruda -- who is at the forefront of the personal branding movement -- dispels the myths of personal branding and takes you through the proven, three-step personal branding process so that you can learn the secrets of building and communicating your winning personal brand.</itunes:summary>
    <description> William Arruda -- who is at the forefront of the personal branding movement -- dispels the myths of personal branding and takes you through the proven, three-step personal branding process so that you can learn the secrets of building and communicating your winning personal brand.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/William_Arruda.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/William_Arruda.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Building Your Online Brand for Career Distinction </title>
    <itunes:author>Kirsten Dixson </itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary>Listen to Kirsten Dixson -- the authority on managing your online identity for career success -- share how to assess your online identity, the critical first step in building your brand online, tools &amp; techniques for establishing and controlling your online identity, options for dealing with digital dirt, and pitfalls to avoid.</itunes:summary>
    <description> Listen to Kirsten Dixson -- the authority on managing your online identity for career success -- share how to assess your online identity, the critical first step in building your brand online, tools &amp; techniques for establishing and controlling your online identity, options for dealing with digital dirt, and pitfalls to avoid.</description>
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    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Kirsten_Dixson.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Branding Your Resume, Bio or CV: Trends and Tips</title>
    <itunes:author>Susan Guarneri</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary>In today's world of work, you must stand out if you want to get noticed. Branding your career marketing materials with your passion, personality, and potential "return-on-investment" is essential if you want to communicate your unique promise of value in a powerful and compelling way and secure that job interview. Listen to Deb Dib, Bernadette Martin and Megan Fitzgerald share their expert knowledge.
</itunes:summary>
    <description>In today's world of work, you must stand out if you want to get noticed. Branding your career marketing materials with your passion, personality, and potential "return-on-investment" is essential if you want to communicate your unique promise of value in a powerful and compelling way and secure that job interview. Listen to Deb Dib, Bernadette Martin and Megan Fitzgerald share their expert knowledge.
</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Susan_Guarneri.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Susan_Guarneri.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>The Age of Mass Individualization: Leveraging the Power of Personal Branding for Personal and Professional Success</title>
    <itunes:author>Thebe Ikalafeng</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary>Brands are "a promise made and a promise kept," to all our personal and professional engagements and encounters.
Leveraging the skills learned in the classical school of commercial branding, you will learn the: (i) 7 Steps to Build A Distinct Personal Brand, (ii) how to align your Personal Brand you're your World, Work and Passions, and (iii) how to manage Your Brand at all points of contact to create a meaningful or true lasting experience.</itunes:summary>
    <description>Brands are "a promise made and a promise kept," to all our personal and professional engagements and encounters.
Leveraging the skills learned in the classical school of commercial branding, you will learn the: (i) 7 Steps to Build A Distinct Personal Brand, (ii) how to align your Personal Brand you're your World, Work and Passions, and (iii) how to manage Your Brand at all points of contact to create a meaningful or true lasting experience.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Thebe_Ikalafeng.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Thebe_Ikalafeng.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>How A Book Becomes A Brand: The 35-Year History of "What Color Is Your Parachute?</title>
    <itunes:author>Richard Nelson Bolles</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary>Some people try to create a brand; others have a brand happen to them. The history of WHAT COLOR IS YOUR PARACHUTE?
(revised annually, with nine million copies in print, and climbing) illustrates the latter process. Its history is told, the meaning of that history examined, and its implications for those interested in branding today, are all explained by its author.
</itunes:summary>
    <description>Some people try to create a brand; others have a brand happen to them. The history of WHAT COLOR IS YOUR PARACHUTE?
(revised annually, with nine million copies in print, and climbing) illustrates the latter process. Its history is told, the meaning of that history examined, and its implications for those interested in branding today, are all explained by its author.
</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Richard_Nelson_Bolles.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Richard_Nelson_Bolles.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Brand, Networking and Community</title>
    <itunes:author>Liz Ryan</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary>Organizations are taking leaps forward in their branding efforts including community-building and word-of-mouth tools, while individuals are beginning to invest in building their personal brands online. This session addresses how organizations and individuals can collaborate to create branding messages and on- and offline identities at the intersection of their interests.</itunes:summary>
    <description>Organizations are taking leaps forward in their branding efforts including community-building and word-of-mouth tools, while individuals are beginning to invest in building their personal brands online. This session addresses how organizations and individuals can collaborate to create branding messages and on- and offline identities at the intersection of their interests.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Liz_Ryan.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Liz_Ryan.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Identity You: Creating a Personal 5x5 Branding Strategy</title>
    <itunes:author>Phil Gerbyshak</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary>Want to take your personal brand from nice to great?
Crank it up to the next level, and make your brand memorable by listening to this energizing and empowering teleseminar. You will learn how to create memorable business cards that don't get thrown away, "Webify" your brand, record a great voicemail greeting, and write a great follow-up letter.
</itunes:summary>
    <description>Want to take your personal brand from nice to great?
Crank it up to the next level, and make your brand memorable by listening to this energizing and empowering teleseminar. You will learn how to create memorable business cards that don't get thrown away, "Webify" your brand, record a great voicemail greeting, and write a great follow-up letter.
</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Phil_Gerbyshak.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Phil_Gerbyshak.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Unleashing Your Talent's Best Talents: Branding Strategies to Tap and Turn Loose Employee Motivation and Productivity</title>
    <itunes:author>Susan Britton Whitcomb</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
    <itunes:summary>What would your organization look like if all of your talent were using their best talents? Listen to this practical and productive session where you'll benefit from these takeaways: (1) A Master F.I.T.&#x2122; model to help employees gain clarity on their brand - is it in sync with your organizational mission and goals? (2) Strategies for getting your employees on-brand, without disrupting your org chart or succession plans. (3) Zinger coaching questions to tap passion and unlock limiting beliefs on the part of your employees!
When your talent is clear on their brand, they will shift from disengaged to determined, diligent, and delivering bottom-line value!
</itunes:summary>
    <description>What would your organization look like if all of your talent were using their best talents? Listen to this practical and productive session where you'll benefit from these takeaways: (1) A Master F.I.T.&#x2122; model to help employees gain clarity on their brand - is it in sync with your organizational mission and goals? (2) Strategies for getting your employees on-brand, without disrupting your org chart or succession plans. (3) Zinger coaching questions to tap passion and unlock limiting beliefs on the part of your employees!
When your talent is clear on their brand, they will shift from disengaged to determined, diligent, and delivering bottom-line value!
</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Susan_Britton_Whitcomb.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Susan_Britton_Whitcomb.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Changing Careers to Pursue Your Authentic Personal Brand</title>
    <itunes:author>Andrea Kay</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary>In personal branding, we advocate pursuing work that is congruent with your vision, purpose, values, passions and goals. For many, this means making a career change. That's why this teleseminar features Andrea Kay, Author of Life's a Bitch and then you Change Careers: 9 Steps to Get Out of Your Funk &amp; On to Your Future.
</itunes:summary>
    <description>In personal branding, we advocate pursuing work that is congruent with your vision, purpose, values, passions and goals.
For many, this means making a career change. That's why this teleseminar features Andrea Kay, Author of Life's a Bitch and then you Change Careers: 9 Steps to Get Out of Your Funk &amp; On to Your Future.
</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Andrea_Kay.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Andrea_Kay.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Jazz Up Your Personal Brand</title>
    <itunes:author>Marc Gobe</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary>Branding is about expressing your own distinct personality in order to stand out and be preferred by a customer.
Branding has now extended to become a personal strategy for public figures. In this brandjamming session, using jazz as metaphor, Marc Gobe discusses the creative process that can lead to unusual solutions that make people gravitate toward a personal brand.
</itunes:summary>
    <description>Branding is about expressing your own distinct personality in order to stand out and be preferred by a customer.
Branding has now extended to become a personal strategy for public figures. In this brandjamming session, using jazz as metaphor, Marc Gobe discusses the creative process that can lead to unusual solutions that make people gravitate toward a personal brand.
</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Marc_Gobe.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Marc_Gobe.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Evangelizing Evangelists to Build a Business and Build Your Brand</title>
    <itunes:author>Guy Kawasaki</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary>In this panel, Guy Kawasaki asks other top marketing and business experts
 -- Krishna De, John Jantsch, Andy Sernovitz and Tim Demello -- to share their perspectives 
on how they have created buzz and used new technology to build their own brands and create their own team of brand evangelists.</itunes:summary>
    <description>In this panel, Guy Kawasaki asks other top marketing and business experts
 -- Krishna De, John Jantsch, Andy Sernovitz and Tim Demello -- to share their perspectives 
on how they have created buzz and used new technology to build their own brands and create their own team of brand evangelists.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Guy_Kawasaki.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Guy_Kawasaki.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>How To Write A Great Business Blog</title>
    <itunes:author>Debbie Weil</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary> In this session, Debbie dispenses specific tips and tricks 
for writing a great blog and for soliciting feedback and comments from your readers
: how often to blog (not as often as you might think); how to write effective (i.e. Google-friendly) 
titles for your entries; how to select topics to write about; what you should NOT blog about; 
why you should add videos (and how easy it is to do); why inserting links into every blog 
post is essential (links are the currency of the blogosphere); advanced linking tricks, and more.</itunes:summary>
    <description> In this session, Debbie dispenses specific tips and tricks 
for writing a great blog and for soliciting feedback and comments from your readers
: how often to blog (not as often as you might think); how to write effective (i.e. Google-friendly) 
titles for your entries; how to select topics to write about; what you should NOT blog about; 
why you should add videos (and how easy it is to do); why inserting links into every blog 
post is essential (links are the currency of the blogosphere); advanced linking tricks, and more.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Debbie_Weil.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Debbie_Weil.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>How Coaching For Performance Can Help Your Employees Develop Their Personal Brand and Realise Their Potential</title>
    <itunes:author>Carol Wilson</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary> This session explores how organisations can ensure that the coaching they embed in their companies, either through line managers or external coaches, can support people not only in delivering great performance, but also unlocking their own unique potential.</itunes:summary>
    <description> This session explores how organisations can ensure that the coaching they embed in their companies, either through line managers or external coaches, can support people not only in delivering great performance, but also unlocking their own unique potential.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Carol_Wilson.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Carol_Wilson.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Build A Powerful Personal or Local Brand and Beat Your Competition</title>
    <itunes:author>T. Scott Gross</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary>MicroBranding puts the branding process in focus and shows how to brand a company, a department, even an individual and then how to get all the brands present to work together. MicroBranding is delivered with the same humor you have come to expect from T. Scott Gross, the author of POSITIVELY OUTRAGEOUS SERVICE. MicroBranding is interesting, fun and sure to help you build stronger brands for less. MicroBranding is a marketing budget amplifier. You will learn how to get big with little marketing.</itunes:summary>
    <description>MicroBranding puts the branding process in focus and shows how to brand a company, a department, even an individual and then how to get all the brands present to work together. MicroBranding is delivered with the same humor you have come to expect from T. Scott Gross, the author of POSITIVELY OUTRAGEOUS SERVICE. MicroBranding is interesting, fun and sure to help you build stronger brands for less. MicroBranding is a marketing budget amplifier. You will learn how to get big with little marketing.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/T._Scott_Gross.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/T._Scott_Gross.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Building Your Employer Brand to Win the War For Talent</title>
    <itunes:author>Krishna De</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary>In this talent management panel, Krishna De asks other human resource leaders and consultants -- Leigh Branham, Orla Graham and Tom Zastudil -- to share their perspectives on how they have developed and embedded employer branding strategies to win the war for talent in the 21st century.</itunes:summary>
    <description>In this talent management panel, Krishna De asks other human resource leaders and consultants -- Leigh Branham, Orla Graham and Tom Zastudil -- to share their perspectives on how they have developed and embedded employer branding strategies to win the war for talent in the 21st century.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Krishna_De.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Krishna_De.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Express Your Personal Brand Through the Power of Podcasting</title>
    <itunes:author>Neville Hobson</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary> Drawing upon tips and tricks in HOW TO DO EVERYTHING WITH PODCASTING, the book by Shel Holtz with Neville Hobson from McGraw-Hill published in June 2007, Neville Hobson shows you how a podcast can be a key element in your own brand-building strategy that can enable you to extend your connections and add to your personal credibility. Using the example of "For Immediate Release: The Hobson and Holtz Report," the business podcast he has presented twice-weekly with Shel Holtz since January 2005, Neville explains how to build a genuine community centered around your brand to enhance your personal reputation online.</itunes:summary>
    <description> Drawing upon tips and tricks in HOW TO DO EVERYTHING WITH PODCASTING, the book by Shel Holtz with Neville Hobson from McGraw-Hill published in June 2007, Neville Hobson shows you how a podcast can be a key element in your own brand-building strategy that can enable you to extend your connections and add to your personal credibility. Using the example of "For Immediate Release: The Hobson and Holtz Report," the business podcast he has presented twice-weekly with Shel Holtz since January 2005, Neville explains how to build a genuine community centered around your brand to enhance your personal reputation online.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Neville_Hobson.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Neville_Hobson.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Promoting Brand You with Viral Marketing on the Web</title>
    <itunes:author>David Meerman Scott</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary> Everyone has an amazing opportunity to promote Brand You via the Web (for free), but few understand the power available to them. The new spheres of influence include blogs, YouTube, podcasting, chat rooms &amp; forums, direct-to-consumer news releases, social networks, search engines and much more. Smart people who participate in online conversations become well known and sell themselves as a result. In this engaging discussion, you will learn how to harness the power of the Web to achieve success. We look at many real-world examples of success.</itunes:summary>
    <description>Everyone has an amazing opportunity to promote Brand You via the Web (for free), but few understand the power available to them. The new spheres of influence include blogs, YouTube, podcasting, chat rooms &amp; forums, direct-to-consumer news releases, social networks, search engines and much more. Smart people who participate in online conversations become well known and sell themselves as a result. In this engaging discussion, you will learn how to harness the power of the Web to achieve success. We look at many real-world examples of success.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/David_Meerman_Scott.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/David_Meerman_Scott.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Use Personal Branding to Take Your Job Search from Zero to 60</title>
    <itunes:author>Jason Alba</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary> It's not too late to use your online personal brand to get hired faster. Learn from Jason Alba's personal job seeker experience as he immersed himself in online branding and created his own online networking tool. In fact, Jason started a business during his job search! From press releases to articles to authoring a book and a blog, this session will help you understand what you can and should do right now, no matter your employment status, to get your brand out there. Jason went from Zero to 60 - and so can you.</itunes:summary>
    <description> It's not too late to use your online personal brand to get hired faster. Learn from Jason Alba's personal job seeker experience as he immersed himself in online branding and created his own online networking tool. In fact, Jason started a business during his job search! From press releases to articles to authoring a book and a blog, this session will help you understand what you can and should do right now, no matter your employment status, to get your brand out there. Jason went from Zero to 60 - and so can you.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Jason_Alba.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Jason_Alba.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Success Built to Last - Secrets From The Most Successful People On Earth</title>
    <itunes:author>Stewart Emery</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary>Learn how the world's most remarkable people have built lives that matter, lives that have made a difference and how they built those lives for the long haul and how you can do this too. Imagine discovering what 300+ leaders who have made a profound difference for decades have in common, such as Nelson Mandela, Dalai Lama, Steve Jobs, Bill Gates, Sir Richard Branson and Warren Buffet. Then, learn a new framework you can use immediately to duplicate in yourself what these leaders have in common. Comprised of three elements that transcend luck or good genes, this framework offers crucial guideposts if you seek to achieve lasting leadership success, impact and personal fulfillment.</itunes:summary>
    <description>Learn how the world's most remarkable people have built lives that matter, lives that have made a difference and how they built those lives for the long haul and how you can do this too. Imagine discovering what 300+ leaders who have made a profound difference for decades have in common, such as Nelson Mandela, Dalai Lama, Steve Jobs, Bill Gates, Sir Richard Branson and Warren Buffet. Then, learn a new framework you can use immediately to duplicate in yourself what these leaders have in common. Comprised of three elements that transcend luck or good genes, this framework offers crucial guideposts if you seek to achieve lasting leadership success, impact and personal fulfillment.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Stewart_Emery.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Stewart_Emery.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Exude Your Brand: What Does Your Image Say About YOU?</title>
    <itunes:author>Paul Copcutt</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary>Ensuring that your personal brand is correctly reflected in what people see is more than just wearing the right outfit. The impact of complimentary and relevant colours and clothes is just the beginning as your image now extends to all types of interactions that you might have: including communication in all its forms, behaviour and even the correct etiquette. Knowing what is right for you and your target audience are key to ensuring that you remain on brand and do not damage it. Listen to Paul Copcutt, Canada's leading personal brand strategist, as he interviews a global expert panel of image and etiquette specialists: Riham El-Hawary, Diana Jennings, Valerie Sokolosky and Stacia Williams.</itunes:summary>
    <description>Ensuring that your personal brand is correctly reflected in what people see is more than just wearing the right outfit. The impact of complimentary and relevant colours and clothes is just the beginning as your image now extends to all types of interactions that you might have: including communication in all its forms, behaviour and even the correct etiquette. Knowing what is right for you and your target audience are key to ensuring that you remain on brand and do not damage it. Listen to Paul Copcutt, Canada's leading personal brand strategist, as he interviews a global expert panel of image and etiquette specialists: Riham El-Hawary, Diana Jennings, Valerie Sokolosky and Stacia Williams.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Paul_Copcutt.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Paul_Copcutt.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>What's Your Personal Brand Message? What's Your Game Plan</title>
    <itunes:author>Catherine Kaputa</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary>It used to be about, "Can you do the job?" Now, in today's global, super-competitive business marketplace, many people can do the job. So it has to be about something more. Corporate icons, star athletes and entertainers all understand what it takes to be in control and in demand. In Catherine's talks, she shows people the principles of how to think like a brand, harness your potential and take charge of your career, whether you aspire to the corner office, are stuck in the mid-level or want to maximize your assets. Self branding can be subtle or heavy-handed, tasteful or obnoxious, out-dated or up-to-date. But if you don't participate, you will be left behind. Self branding can help you maximize the potential of your most important asset - You.</itunes:summary>
    <description>It used to be about, "Can you do the job?" Now, in today's global, super-competitive business marketplace, many people can do the job. So it has to be about something more. Corporate icons, star athletes and entertainers all understand what it takes to be in control and in demand. In Catherine's talks, she shows people the principles of how to think like a brand, harness your potential and take charge of your career, whether you aspire to the corner office, are stuck in the mid-level or want to maximize your assets. Self branding can be subtle or heavy-handed, tasteful or obnoxious, out-dated or up-to-date. But if you don't participate, you will be left behind. Self branding can help you maximize the potential of your most important asset - You.</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Catherine_Kaputa.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Catherine_Kaputa.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
</item>

<item>
    <title>Event Wrap Up : Dial-in to listen to a lively discussion of highlights of the day with Reach-Certified Personal Branding Strategists</title>
    <itunes:author>Krishna De</itunes:author>
    <itunes:subtitle>Live interview at A Brand You World Global Telesummit Podcast </itunes:subtitle>
		<itunes:summary>Listen to the closing session of "A Brand You Word - 2007 Global Telesummit" as Krishna De and other Reach-Certified Personal Branding Strategists discuss highlights of the day. Dan Schawbel joins in with the Gen-Y perspective.
</itunes:summary>
    <description>Listen to the closing session of "A Brand You Word - 2007 Global Telesummit" as Krishna De and other Reach-Certified Personal Branding Strategists discuss highlights of the day. Dan Schawbel joins in with the Gen-Y perspective.
</description>
	<enclosure url="http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Krishna_De_Close.mp3" length="5815853" type="audio/mpeg" />
    <guid>http://www.conferencecallsunlimited.com/PersonalBrandingSummit/Krishna_De_Close.mp3</guid>
    <pubDate>Thu, 8 Nov 2007 00:00:00 -0600</pubDate>
    <itunes:duration>50:00</itunes:duration>
	
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