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July 7, 2014 in
Planning is the key. Well before the day of your web conference, cover these tried-and-true steps, and the rest will be easy.
4. Publicize your online meeting in strategic steps:
- Send out a general announcement, with registration.
- Then soon after, poll your customers by email, soliciting their opinion as to what should be covered in your presentation. Ask them for questions for your keynote speaker. Tell them that their views will guide your content, and they will feel they are stakeholders, and put their best thought into giving you good information.
- A week before, ask your registrants to confirm.
- Send out reminders of the event three days before and one day before.
5. Make it easy for people to register. It’s tempting to gather sales-qualifying information, but leave most of that for later. Fine to ask a couple of important questions, but if you ask too much, you run the very real risk of drop-out. Reduce those input fields—each one is an incremental barrier to participation. Even if you make fields optional, just the sight of them can put people off. Ask for little more than their name and email. Save the detailed questions for later, when they sign up for one of your tempting offers.
6. Have a checklist, and include the mundane and obvious, such as turning off your cellphone and any daily watch alarms you may have set. Such things can slip your mind when you’re under pressure!
7. Last but not least: remember to be well-rested and fed, so that you can be your brilliant best!