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How to do a webinar: Keeping audience attention is like herding cats

February 10, 2011 in Resources

Are you wondering how to do a webinar? If so you have come to the right place. If you would first like a little more information on webinars, you may want to check out this post, Defining Terms: Webinar. Webinar leaders can reach hundreds of thousands of people, but its like herding cats (see video at the end of this post). Each participant comes with a different set of expectations and attention span. Instead of being checked in with you they could be checking out their emails, writing a blog post, tweeting, eating a sandwich, taking phone calls, or reading the online edition of the New York Time. How do you keep their attention?

Here are 5 ways:

  • Have two or three different speakers who are experts in the different areas under consideration. Be sure that everyone rehearses their presentations on your webinar service. This allows them to become familiar with just how all the tools work, and to know exactly what controls are at their fingertips.
  • In preparing your power point presentation make sure you include videos, graphics etc. At the same time keep in mind that “less is more”. Your audience will not handle too much willingly or because it is beyond their capacity to take in large amounts of complex information.
  • Use the whiteboard to draw on and to highlight key points or aspects of a drawing etc.
  • Ask questions and take polls.
  • Take questions but be ready for no questions.

Keep a list of stock questions ready for use until you start getting “real” questions from the audience. This video is a must see, Cowboys Herding Cats (1:01 minutes):

Well there you have it! Five tips on how to do a webinar. If you enjoyed this post please feel free to comment below or share this with your friends.

Steve-HeatonAbout the Author: Steve Heaton is the Founder and President of Conference Calls Unlimited. Steve has been in the telecommunications industry since 1995.

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