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in PDF format MarketingSherpa.com
10/27/2004
How to Grow Your Business 40% by Cutting Search Ads in Favor of a Customer Referral Program
SUMMARY: Is click fraud (competitors clicking on your links) trashing your paid search ad budget? After fours years of search campaigns, one marketer decided he'd had enough.
For 2004, Conference Calls Unlimited decided their mission statement was simply: "Our Customers." (Safrit says, "Anything else is just wordy pabulum.") To that end, everyone on the team from techs to sales reps agreed to "lavish attention on the customers."
The marketing team ceased all outside advertising. 100% of communications, budget, and energy were now focused on generating goodwill, referrals, and testimonials from current customers.More
Download
entire article in PDF format
10/27/2004
How to Grow Your Business 40% by Cutting Search Ads in Favor of a Customer Referral Program
SUMMARY: Is click fraud (competitors clicking on your links) trashing your paid search ad budget? After fours years of search campaigns, one marketer decided he'd had enough.
For 2004, Conference Calls Unlimited decided their mission statement was simply: "Our Customers." (Safrit says, "Anything else is just wordy pabulum.") To that end, everyone on the team from techs to sales reps agreed to "lavish attention on the customers."
The marketing team ceased all outside advertising. 100% of communications, budget, and energy were now focused on generating goodwill, referrals, and testimonials from current customers.
MoreDownload
entire article in PDF format Yahoo! Finance
Conference Calls Unlimited Reported a 300% Increase in Net Income for the 3rd Quarter 2004
Conference Calls Unlimited Reported a 300% Increase in Net Income for the 3rd Quarter 2004
Our
manifesto "Outsourcing
Our Economy: The other shore of offshoring" was recently published
at Changethis.com.
We were honored to be included as a published author along with Tom Peters and Guy Kawasaki. Add Changethis.com to regularly clear the arteries of assumptions.
